Apple Subsidised Amazon App Store Fee to Get Prime Video on Board, Documents Reveal

Amazon CEO Jeff Bezos and Apple Senior VP Eddy Cue directly negotiated this deal. Based on Cue’s emails, Apple agreed on taking a 15 percent cut from revenue earned through subscriptions the Prime Video app on the App Store, and it won’t share any revenue from customers who sign-up elsewhere or have already subscribed before installing the app ...

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